Bottom Line
Company: Bottom Line
Goals: Increase awareness and engagement for two key audiences: potential donors and prospective program participants
Actions: Video production, social media content creation, fundraising event support
Our approach: To amplify Bottom Line's mission of supporting first-generation college students, we crafted video content that resonated with both potential donors and prospective students. Our goal was to create compelling content for their annual fundraising events while repurposing that footage into social media clips that engaged students and their families.
I led the production of video shoots that captured powerful stories from students, program leaders, and scripted speeches, as well as dynamic b-roll. During the pandemic, we adapted by working with students remotely to capture additional footage, ensuring a consistent flow of authentic content.
Teaming up with producers and editors, we transformed the footage into short, shareable videos for platforms like Instagram, Facebook, and TikTok. These videos highlighted the success of Bottom Line students and the impact of donor support, effectively engaging both audiences.
Results: Our tailored video content generated strong engagement across both groups. Fundraising event videos were key in driving donations, while the social media clips attracted and engaged potential students. The strategic content approach helped grow Bottom Line’s online presence, increase donor contributions, and spark interest among future program participants.
Company: Bottom Line
Goals: Increase awareness and engagement for two key audiences: potential donors and prospective program participants
Actions: Video production, social media content creation, fundraising event support
Our approach: To amplify Bottom Line's mission of supporting first-generation college students, we crafted video content that resonated with both potential donors and prospective students. Our goal was to create compelling content for their annual fundraising events while repurposing that footage into social media clips that engaged students and their families.
I led the production of video shoots that captured powerful stories from students, program leaders, and scripted speeches, as well as dynamic b-roll. During the pandemic, we adapted by working with students remotely to capture additional footage, ensuring a consistent flow of authentic content.
Teaming up with producers and editors, we transformed the footage into short, shareable videos for platforms like Instagram, Facebook, and TikTok. These videos highlighted the success of Bottom Line students and the impact of donor support, effectively engaging both audiences.
Results: Our tailored video content generated strong engagement across both groups. Fundraising event videos were key in driving donations, while the social media clips attracted and engaged potential students. The strategic content approach helped grow Bottom Line’s online presence, increase donor contributions, and spark interest among future program participants.